The Three Worlds Of The Fashion Photographer

What do you think of when you hear the words fashion and photographer? You probably think of a man or woman, young, full of talent and ready to make their mark on the world. Indeed, the world of fashion is a fast-paced one that needs someone with a lot of energy to keep up with it. Fashion Shanghai photographers don’t have to be young, but they need to have a thick skin and a ton of energy. They also need to have a distinct eye that will help them see fashion in a new way and translate that to photograph.

fashion photographerMost photographers will live in three worlds. Some of them will focus on one, but at some point they will explore all three.

The Runway

When people think of the high stakes of fashion photography, they often think of the runway. Think New York Fashion Week. This requires a quick trigger finger on the camera and someone who isn’t going to be caught daydreaming.

These are the people who take the pictures you see in news articles announcing new fashion lines that have just been unveiled to the world. They usually focus on the model head on, but the model isn’t necessarily the focus. The photographer cares more about the fashion she is wearing. It’s the photographer’s job to make sure that the designer’s outfit is displayed properly and in the most flattering way.

The Studio
fashion studio
Whether they’re shooting for a catalog or high fashion magazine, photographers need to know how to take stunning shots indoors. While it’s true that there is a lot more leeway to focus on the model herself in these pictures, the photographer is still expected to make the fashion look fantastic on its own. Someone who takes photos indoors needs to know how to use artificial lighting to the best of his abilities. This is also the big chance to take close-up photos in beautiful high definition.

The Outdoors

Sometimes a photo editorial or even catalog spread will ask to be shot outdoors. This presents a new set of challenges to the photographer. Namely, he needs to know how to work with natural light. This is difficult, since the photographer cannot control the movement or the position of the sun. Getting the lighting just right in an outdoor setting is an art form of its own.
fashion outdoor
Not only that, but time is of the essence. Inside, it is always as dark or as light as you needed to be. You usually also have the studio for as long as you need it in a day. When you go outside, however, the sun will eventually go down and other people will want to use the space. Great time management skills are of the essence.

When it comes to fashion photography, most people at some point will run into the three worlds above. Having the talent to master all three is rare indeed. However, there’s nothing to be ashamed of if you’re particularly good at one above the others. No matter your passion, there is a world waiting for you.